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What You Ought to Know About Fashion Logistics

Globally integrated production systems, seasonal peaks and rapid changeovers from one collection to another are just a few examples why intelligent and flexible logistics solutions are so important to the fashion industry. The rapidly changing nature of fashion is best personified by celebrity-driven trends. For example, when Martha Stewart was released from prison in 2005, she was photographed wearing a poncho that another inmate had knitted for her.

As a result of the media attention this event received, not only did Stewart generate $375,000 in sales when she featured the poncho on her TV show, but numerous apparel companies kicked their supply chains into high gear so they could capitalize on this new trend. Those types of celebrity fashion trends, as well as seasonal items like outerwear and bathing suits, are exactly why time is truly of the essence when it comes to fashion logistics. In order to stay relevant and profitable, apparel companies have to respond quickly to changes in consumer demand.

Globalization is the Name of the Game

Because a large percentage of apparel companies strive to both cut internal costs and keep their product prices low, global sourcing and manufacturing can provide a way for them to stay competitive by accomplishing those goals. But not surprisingly, operating on a global basis comes with its own set of unique challenges.

Global trade law, tax regulations, textile quota issues, security delays and congested ports are some of the obstacles that go along with having an international supply chain. Ensuring those obstacles don't derail a company's plans is why it's crucial to work with a logistics provider that has the experience and infrastructure needed to deal with any challenges that may arise.

E-Commerce Will Only Continue to Grow

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According to figures compiled by Statistic Brain, 83% of Internet users have made at least one purchase online, and 53% have made more than one purchase. The result of that significant purchasing activity is why ecommerce accounted for over $50 billion in sales in the first quarter of 2012 alone. So, why exactly are so many people buying online? The top five reasons are it saves time, offers more variety, makes it easy to compare prices, doesn't have a crowd, and offers lower prices.

The other most important figure to keep in mind is that 10% of ecommerce purchases are made on a mobile phone or tablet device. Because the shift towards mobile is expected to continue driving the growth of ecommerce, choosing an apparel logistics company that offers ecommerce service is no longer optional. It's become a necessity for any fashion or apparel company that wants to continue to thrive in the digital environment.

Fashion logistics are a significant challenge for companies of all sizes. Fortunately, because we have over three decades of experience under our belt, we can help you find solutions to any challenges that you're currently facing. If you want to discuss how we can help, don't hesitate to contact us.

Posted: 9/9/2013 3:25:43 PM by Global Administrator | with 0 comments


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