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Why does it matter to your business that people are buying online? Within the sales process, we always say that you need to go fishing where your fish are swimming. And we have to tell you … your customers are buying online.

Data suggests 83% of internet users have made a virtual purchase at some point. Look around the room. Eight of the 10 people around you bought an item off the internet. If your apparel company isn’t offering online sales, supported by outstanding logistics, you’re missing out on sales.

So, ecommerce advice aside, let’s start by taking a look at the top five reasons people are buying online. As you develop your business and marketing plans over the next few months, these are the factors you’ll want to weigh when choosing an apparel logistics company as well.

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Posted: 10/11/2013 1:32:36 PM by Global Administrator | with 0 comments


Leading online marketing research firm eMarketer predicts US ecommerce spending will increase 15.1% year-over-year in November and December. The total amount consumers are projected to spend during that time will be around $61.8 billion. What's particularly interesting is that most of the mobile buying will happen on tablet PCs. They currently account for 62.5% of all mobile spending, up from 56.2% last year. And, by 2017, that number is projected to climb to 73%.

In today's marketplace, many leading fashion brands are getting their start in people's homes, and once they've reached a level of recognition, they expand and open a few flagship stores in metropolitan markets. Still others use different, rare, techniques to gain a competitive advantage. Zappos.com, for example, focuses on providing high-quality consumer garments and shoes, while at the same time offering free shipping both ways, just in case you don't like the product you purchase.

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Posted: 10/1/2013 2:32:35 PM by Global Administrator | with 0 comments


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