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It's Time to Start Thinking About Holiday Apparel Retail Sales

If you're an apparel retailer, now is the ideal time to start ramping up your processes to prepare for the holiday season. After all, 2016 statistics show that 46% of shoppers in the United States were interested in buying clothing during the end-of-the-year segment. Apparel was the second most popular product category during last year's holiday season, topped only by electronics.

Let's take a look at some of the trends that captured attention last year, as well as analyze what the months to come might bring.

People Like to Shop at Least Partially Online

apparel ecommerce

The day after Thanksgiving — also known as Black Friday — is considered the official start of the holiday shopping season. It also typically makes stores quite crowded. In response, many people steered clear of physical locations on the day last year and chose to take a hybrid approach to shopping by selecting items online and picking them up in local stores. JCPenney is one of the many retailers that sell apparel and give customers the option of picking some of the clothing and footwear items up in that manner.

Physical Department Stores Still Have Prominence

Based on the information above, you might think that most people only go to brick-and-mortar stores to grab their items and go. However, among compiled insights about last year's holiday shopping season was an indicator that 51% of people prefer to shop in department stores instead of buying things online.

Third-party apparel inventory control services are helpful for ensuring your retail location has ample supplies on hand this holiday season and beyond. Whether you're shipping apparel to a department store or another place, customers want to know their favorite apparel items will be available for Black Friday and throughout the end of the year.

Cyber Monday Will Be an Important Apparel Shopping Day in 2017

Analysts agree that it's very likely people will eagerly shop online for items of clothing, similarly to how they did last year. However, one interesting prediction is that Cyber Monday will be even more highly anticipated than Black Friday for people who have their sights set on apparel. Last year, about 50% of the apparel deals that attracted attention from publication editors were available on Cyber Monday , but not Black Friday.

After reading these insights, you may realize it's time to partner with a third-party provider of logistics assistance and supply chain outsourcing. If so, request a consultation from The Apparel Logistics Group. We'll get back to you in three business days or less.

Posted: 11/9/2017 11:44:14 AM by Global Administrator | with 0 comments


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