Responsive Apparel Logistics for the Holiday Surge

holiday-apparel-shopping.jpgThe annual holiday season surge in retail is upon us, and experts think that millions upon millions more dollars will change hand this year than last. The inexact nature of retail forecasting, however, along with the generally uneven nature of the economy right now, highlights the challenges this all-important season poses for apparel companies -- especially the need for high-level fashion logistics.

According to USA Today:

"Heading into the biggest shopping period of the year, at least 10 entities, ranging from consulting firm Bain to an assortment of retail consultants and academics, come out with predictions of how much retail sales will be up or down during November and December.

Forecasts can vary dramatically, underscoring the differences in methodology and the questionable value to businesses of paying attention to them. This year, numbers from four groups for the expected rise in sales from last year’s holiday season range from 3 percent to 4.1 percent."

A 1.1 percent difference may not seem significant, but as any businessperson dealing with any amount of real volume understands, small shifts can mean the difference between failing to meet demand and shipping thousands of garments to a disaster zone. How do you plan for such an important but ambiguous window of sales?

Moreover, the holiday season already places outsize logistical demands on apparel companies due to the higher number of returns and exchanges typical involved with the season -- especially when considering the impact of e-commerce (which makes it easy for folks to buy but also makes returns much more likely).

The less you can spend on garments that will end up on clearance racks or wasting away in warehouses, of course, the stronger your bottom line will be.

Here at The Apparel Logistics Group, our apparel supply chain management experts can help. Our cutting edge apparel 3pl services make it easy for apparel companies to get their products to market at the ideal time and then adjust on the fly when market demands change.

Posted: 11/26/2012 3:26:33 PM by Global Administrator | with 0 comments

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