The apparel logistics life cycle is long and complex, but it has a delicate cohesiveness that makes each step essential to those before and after. Understanding each stage of the life cycle will help you see the importance of using an experienced service provider for every step of this complex process. Working with the right partner can make a dramatic difference in apparel logistics practices.

Following the Apparel Supply Chain from Start to Finish

The apparel logistics life cycle begins with design and production and progresses throughout the entire supply chain. Integrated logistics management allows you to track your product from start to finish, never losing contact with your inventory along the way. This requires smart shipment consolidation, customs clearance and brokerage management, and detailed order tracking. The apparel and fashion industry is extremely time-sensitive, so attention to detail in this stage is critical to ensure that items hit the shelves in a timely manner. [More...]
Posted: 5/31/2017 3:27:53 PM by Global Administrator | with 0 comments

The global financial crisis and the rise of the internet have helped shaped the modern business world. While many major retailers struggle to cope with the evolving business climate, consumers have embraced youthful new lifestyle brands like those below.

Goop: Gwyneth Paltrow's Lifestyle Brand Leads the Way

Celebrity brands are nothing new, but few have enjoyed the success of Gwyneth Paltrow's Goop. It launched as a weekly online newsletter focused on how readers could follow in Ms. Paltrow's footsteps and "nourish the inner aspect." Subscribers grew to trust Goop to guide them through life, so when it became a platform for selling products, people believed Ms. Paltrow was helping them rather than merely inflating her own bank balance.

Posted: 5/3/2017 4:56:22 PM by Global Administrator | with 0 comments

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