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The Low Down on Merchandising

 Fashion merchandising means much more than setting up a great display. It’s a complex balance where the design, price, and presentation of a product are all taken into account to produce the best possible results.

To be an effective fashion merchandiser, you need to optimize all 3 of these elements: development, pricing, and communication. If any step is neglected, then you’re going to have less than satisfactory results.

Development

It all begins with a great product, and that means having a keen sense of style. If you stay on top of the latest trends and tap into your customers’ sense of style, then you’ll be better equipped to develop and design products that they’ll want to buy.

Pricing

Setting the right price has more of an impact than you might realize. For example, if you price two similar products a little differently, you’re much more likely to make a sale. In fact, researches at Yale University discovered that a difference of just a few cents can increase the chances of a sale by over 30%.

Strategic pricing has the potential to improve your sales drastically—it’s important to take the time to research and test out various prices for your products.

Communication

By engaging with your customers and trying to understand their wants and needs, you’re more likely to build a positive relationship with them, increasing your chances of a sale and repeat business. The only way you can truly understand your customer base is if you communicate with them. A big part of this communication comes from displays, which can interact with customers in unique ways, but it also extends to customer service and even the way you present yourself.

Of course, communication extends beyond your interaction with customers. You also need to communicate effectively with manufacturers and distributors, to ensure that all transactions are carried out efficiently.

Expertise in merchandising

Our apparel merchandising team at the Apparel Group can help you through these three steps, to ensure you make the most of your fashion business. Contact us today to set up a FREE consultation.

Posted: 6/26/2014 3:18:16 PM by Global Administrator | with 0 comments
Filed under: development, Pricing, communication


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