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Fashion Apps for Apparel Logistics Why They Are Useful and Why Not

Fashion is fickle, and shifts in consumer tastes can be very, very subtle. Thus, it's important for companies to pay a close attention as possible to them — even if they're not directly designing or manufacturing garments. Companies simply cannot be caught off guard by industry shifts — whether in styles, apparel supply chain management realities or other fashion logistics needs. This, in fact, is what we discussed last time here on the Apparel Logistic blog.

From a style and consumer tastes standpoint, a slew of fashion apps have popped up in recent years that can help companies keep their fingers on the pulse of what's cool and current or coming next. Take Trendabl, for example. This nifty app makes it easy to find and follow brands (and even buy the stuff you see), providing a nice glimpse into what trends are developing at any given time.

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However, fashion apps may not be the best way to stay ahead of the curve for apparel companies. Sure, they can be innovative and fun and even useful for some. But they're unlikely to be used by more than a handful of people, and their user-base is likely to be primarily people who are already interested in staying on the leading edge of fashion trends. This can be a good way to get a sense of what trends might be around the corner, but it's a skewed sampling that probably won't give you a good idea of what trends are already taking root or taking off — the kind that lead to real profits for fashion and apparel companies.

But according to TechCrunch, at least, the real apps worth using to keep an eye on trends having nothing to do with fashion at all — or least fashion isn't part of their stated mission.

This started out as a list titled “Fashion Apps Actual Fashionistas Would Use,” but in sifting through numerous style-centric apps, I realized that girls like Alexa Chung aren’t going to be using any of them.

Outfit selfie services like Pose and Cloth are awesome if you’re an everyday clotheshorse looking to share your new haul — and, seriously, I’m all about the democratization of fashion — but why use your smartphone if your alternative is getting snapped by Tommy Ton? Trendabl and Snapette can be good marketing tools for brands, but if Derek Blasberg’s last post was 39 weeks ago, it’s not hitting the mark.

Instead, it's a better idea to spend time on not-so-obscure platforms such as Twitter, Instagram, Pinterest and Facebook are places where a far, far great number of people — whether trend-setting fashionistas or the regular Janes and Joes who apparel companies are actually attempting to sell to — are posting snapshots of what they're wearing on any given day. Such tools may not be as specifically fashion-oriented, but you can learn far more by sifting through what's posted there. Just take a look at the Michael Kors profile on Trendabl and then Pinterest where he is about 3x as active with more followers and posts than on Trendabl.

Pintrest-Michael-Kors.jpg

Posted: 7/23/2013 2:09:30 PM by Global Administrator | with 0 comments


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