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The Importance of Your 3PL Being Able to Handle B2B And B2C Apparel Distribution

Not all third-party logistics (3PL) providers are created equally. Some are skilled in business-to-business (B2B) distribution; others know how to handle business-to-consumer (B2C) transactions. The very best are equally comfortable with both. Here's why you should choose one of these flexible 3PLs for your business.

B2B And B2C Apparel Distribution

It Helps You Respond to Changing Shopping Habits

In the not-so-distant past, consumers would never dream of buying clothes without feeling the fabric, trying them on, or admiring the fit in a brick-and-mortar store. However, the times are changing, and 40 percent of global shoppers now say they prefer buying clothes online . A further 52 percent of shoppers say they prefer researching purchases online.

Many of these consumers will collect the information they need to make their purchases on the internet and then hand over their money in a brick-and-mortar store in a process called webrooming . According to a Harris poll, 69 percent of consumers are webrooming.

Another shopping practice, called showrooming, is also rising in popularity. When customers showroom, they see the product in-store first, giving them the opportunity to try it on and check the fit before heading online to secure the best price. The Harris poll also noted that 46 percent of consumers are showrooming.

As an apparel business, it's vital that your consumers can buy your clothes the way they want to, whether that's in-store or via the internet. Partnering with a 3PL that can confidently handle B2B and B2C apparel distribution helps makes that happen.

B2B and B2C Distributions Have Unique Needs

Don't just assume that any 3PL can handle B2B or B2C distribution. Handling these two different types of buyers means incorporating distinct needs and strategies, so you shouldn't trust any 3PL without a proven track record with the job.

B2C distribution is fairly straightforward because the orders are so small. B2B distribution is more complex because the 3PL must handle much larger deliveries under strict time constraints to ensure retailers are never without stock. 3PLs handling B2B distribution must use a detailed logistics plan to determine the most efficient and most cost-effective shipping solutions. If your 3PL isn't used to handling B2B and B2C distribution, you might find your orders aren't shipped as quickly as they should be, or that you're paying too much for distribution.

Gain Greater Flexibility

You might assume that if you currently only sell to businesses or individual consumers, you only need a 3PL that knows how to handle your core demographic. But what happens when factors change? It's not uncommon for clothing companies operating solely online to want to stock their clothes in department stores, or for apparel businesses that traditionally sell to retailers to start selling directly to individuals. Selecting a 3PL that distributes to both types of clients gives you flexibility if you ever want to expand your operations or change your business focus.

For a 3PL you can trust to handle B2B and B2C distributions efficiently and accurately for your fashion business, turn to The Apparel Logistics Group. We understand the apparel industry and what it takes to serve other businesses and individual consumers. Request a free consultation by completing our online form to learn more.

Posted: 1/3/2018 4:54:53 PM by Global Administrator | with 0 comments


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