A New Apparel E-Commerce Driver - The Hunt

Let's say you finally found that perfect dress — the sort that could make you shine, that you had vaguely conceived in mind already that wouldn't quite come into focus (and that you wouldn't know where to buy even if it did). There it is, even better than you had imagined, right in front of you, less than a foot from your face … in a picture posted on some celebrity blog now splayed alluringly across your screen. If only there was a way to find out on which website you could have a dress just like it of your very own with just a few clicks and a credit card.

Check out The Hunt, a new online community that "tracks down the items you covet but don't know where to find."

Apparel E-Commerce The Hunt

In other words, The Hunt allows you to find just about any boots, blouses or bloomers you see in, say, Tumblr, Instagram or Pinterest photos. Or at least that's its goal. Just post a photo of whatever garment you're seeking, and fellow fashionistas on the site will help you find it. In fact, they might even unearth less-expensive versions (especially handy for celebrity duds spotted on the red carpet or by the paparazzi).

According to TechCrunch, the site appears to be gaining traction in a way that could make a noticeable difference for e-commerce retailers:

In fact, prior to site’s official launch, the startup was able to generate more than 65,000 active members who spend an average of 24 minutes per day on the site. Unique visitors to the site in December crossed 615,000, with a strong participation from the 18-34 female demographic. In just 6 months, members have found for each other 115,000 products from over 10,000 unique stores. In December alone, members generated over 250,000 referrals to eCommerce sites with conversion rates to purchase five to ten times higher than other sources of social/web traffic. That’s with little to no marketing or PR.

Tim Weingarten, co-founder and chief executive officer of The Hunt, explains that the community aspect of the site is extremely powerful, and the women who are participating are extremely passionate about helping others find items they are looking for. Currently, 20% of members solve hunts. “The Hunt is about making photos found on these sites as well as user-generated photos actionable; a visual Q&A that allows users to present a fashion dilemma that is then solved by the community,” Weingarten explains.

It's cool. It's useful. It may catch on. But if nothing else, The Hunt is a good example of how all aspects of the apparel industry — from garment design and merchandising to fashion logistics to apparel distribution — are being changed by emerging technologies.

Posted: 2/20/2013 4:32:06 PM by Global Administrator | with 0 comments

Share this:Add to Delicious Add to Digg Add to StumbleUpon Add to Twitter Add to Reddit Add to Facebook
Trackback URL:

Blog post currently doesn't have any comments.
Leave comment Subscribe

 Security code