Online businesses have always faced the challenge of keeping up with evolving SEO. While internet users continue to turn to popular search engines for their queries, many are doing so in a radically new way. Improved voice recognition technology makes it easier than ever to speak a query rather than type it up. Voice search has several unique characteristics that you must recognize and cater to, if you want to answer these tech-savvy customers' spoken questions.

Use Long-Tail Keywords

While the average text search is just two words, voice searches average seven. Conversing with their phones, people expand their search phrases to include longer and more natural phrases. Though you may just type "cowboy boots" into Google when using your computer, you're more likely to speak to Siri, Cortana, other digital assistants as though they're human. You might say, "I'm looking for new cowboy boots," "Where can I find cowboy boots?" or "What cowboy boots are on sale?"

Posted: 8/29/2017 12:06:32 PM by Global Administrator | with 0 comments

Social media is a phenomenon apparel e-commerce retailers can't afford to ignore. Seventy percent of Americans have at least one social media profile. If you analyze young adults aged 18 to 29, the demographic many apparel e-tailers target, that figure jumps to 90 percent. In addition, a third of millennials would rather use social media to communicate with businesses than any other channel. This preference makes social media a valuable platform for managing customer expectations for your apparel brand.

Listen and Respond

Monitor your social media accounts and you'll soon find a wealth of valuable feedback. Customers will often head to their social network of choice to praise companies they feel are getting it right and bash the ones that have disappointed them. Both positive and negative feedback can teach you about your customers' expectations and whether you're meeting or exceeding them.

Posted: 8/16/2017 2:15:39 PM by Global Administrator | with 0 comments

Late American management expert Peter Drucker was ahead of his time when he commented that "What gets measured gets managed." This quote speaks to the importance of analytics to any organization. However, the face of analytics has changed significantly since Drucker's days in the business world. Today businesses are increasingly turning to advanced analytics. Advanced analytics goes beyond examining historical data and focuses on predicting future behavior and events. Predictive analytics, data mining, location intelligence, and big data analytics are just a few types of advanced analytics. Discover how these modern tools can help shape your organization's future success.

Understand What Shoppers Want

Traditional analytics tell apparel brands how previous collections sold but provide no indication of how popular future lines will be. Waiting to see what occurs on the runway leaves fashion designers one step behind. Trend websites hint at the next big thing but fail to consider the unique requirements of a brand's demographic. Advanced analytics looks ahead to guide businesses, including fashion labels, in new product development.

Posted: 8/9/2017 2:22:27 PM by Global Administrator | with 0 comments

Each one of your customers is an individual, with his or her own tastes, quirks, likes, and dislikes. So why should they look like your other followers? Personalizing your apparel might seem difficult, but it's an excellent way to set your apparel brand apart.

Increase Custom Products While Reducing Your Supply Chain Time

Offering personalized products might initially seem time-consuming and complicated, but it can be a seamless process. The most common way to achieve this is by offering a base product, then encouraging customers to add customized embellishments.

Posted: 8/2/2017 1:33:42 PM by Global Administrator | with 0 comments

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