Pairing the Unboxing Experience With Smart Apparel Shipping Practices

There's something so satisfying about opening a box and revealing the contents inside. It's so good that people now film their "unboxing" experiences for others to watch online. Popular unboxing videos generate millions of hits and are shared throughout social media by enthusiastic fans. While encouraging customers to participate in the unboxing phenomenon provides valuable marketing opportunities, this must be balanced with smart shipping strategies.

Bigger Isn't Always Better

Sending boxes through the mail will typically cost more than sending soft plastic envelopes. Most e-commerce retailers understand this, but many don't realize the type of box they use can also impact the cost. Small variations in size can considerably influence the price you'll pay to ship your goods.

Sending boxes too large for your items could also put them at risk. While it's not such a concern with apparel items, accessories like shoes and clutch purses can be vulnerable in large boxes that give them space to move around. Filler products can cushion these goods, but these packaging aids will make your business appear less green.

Make Boxes Beautiful When They Reach Their Destination

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Shipping can take a toll on boxes and their weak corners. Send these boxes to your customers, and they're not likely to experience that familiar unboxing thrill. If they do film the unboxing, it may be simply to criticize your poor choice of box! E-commerce brands may find they need to try several boxes before they find one that maintains its appearance in transit.

Give All Customers the Same Boxes

This point might seem like a no-brainer, but you might be surprised by the number of companies that splurge on fancy packaging for goods shipped to internet influencers, hoping they'll create viral unboxing clips. This strategy can pay off in the short-term, but it's likely to leave you with a lot of unhappy customers.

All customers like to feel like they're as important to the brands they use as other shoppers. If they receive poorly packaged products when they've seen a great box in a video, they're bound to feel disappointed and neglected by the brand. With 95 percent of consumers sharing negative experiences about companies online, you simply can't afford to leave customers with bad impressions.

It's fine to contact influencers and even offer them free products. Just don't do it until you can afford high-quality packaging for all of your customers.

Enlist the Help of a Third-Party Logistics Provider

Finding the right boxes for your apparel customers can be challenging. If you'd rather forget trial and error and find the right solutions first, look to a trusted apparel third-party logistics (3PL) provider like The Apparel Logistics Group. We understand apparel packaging and will happily assist you with designing boxes or sourcing smarter solutions already in the marketplace. We love collaborating with our customers to find the right packaging solutions for your needs. Complete our contact form to learn how we can help you with your packaging needs.

Don't let the unboxing phenomenon pass you by. Deliver the boxes your customers want while still maintaining smart shipping practices with the assistance of a reputable 3PL like The Apparel Logistics Group.

Posted: 4/27/2017 1:57:27 PM by Global Administrator | with 0 comments

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