As we discussed a few months ago here on our apparel logistics blog, the emergence of "fast fashion" — where companies respond to shifts in fashion as quickly as possible by pumping out new product lines after new product lines — has disrupted traditional seasonal product cycles in the apparel industry.
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But what happens when success is so rapid, so unexpected that a company finds that it can't keep up? Can companies scale up quickly enough to meet demand without bankrupting themselves, sacrificing the quality of their products or abandoning their values?
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