Social media is a phenomenon apparel e-commerce retailers can't afford to ignore. Seventy percent of Americans have at least one social media profile. If you analyze young adults aged 18 to 29, the demographic many apparel e-tailers target, that figure jumps to 90 percent. In addition, a third of millennials would rather use social media to communicate with businesses than any other channel. This preference makes social media a valuable platform for managing customer expectations for your apparel brand.

Listen and Respond

Monitor your social media accounts and you'll soon find a wealth of valuable feedback. Customers will often head to their social network of choice to praise companies they feel are getting it right and bash the ones that have disappointed them. Both positive and negative feedback can teach you about your customers' expectations and whether you're meeting or exceeding them.

Posted: 8/16/2017 2:15:39 PM by Global Administrator | with 0 comments

Late American management expert Peter Drucker was ahead of his time when he commented that "What gets measured gets managed." This quote speaks to the importance of analytics to any organization. However, the face of analytics has changed significantly since Drucker's days in the business world. Today businesses are increasingly turning to advanced analytics. Advanced analytics goes beyond examining historical data and focuses on predicting future behavior and events. Predictive analytics, data mining, location intelligence, and big data analytics are just a few types of advanced analytics. Discover how these modern tools can help shape your organization's future success.

Understand What Shoppers Want

Traditional analytics tell apparel brands how previous collections sold but provide no indication of how popular future lines will be. Waiting to see what occurs on the runway leaves fashion designers one step behind. Trend websites hint at the next big thing but fail to consider the unique requirements of a brand's demographic. Advanced analytics looks ahead to guide businesses, including fashion labels, in new product development.

Posted: 8/9/2017 2:22:27 PM by Global Administrator | with 0 comments

Each one of your customers is an individual, with his or her own tastes, quirks, likes, and dislikes. So why should they look like your other followers? Personalizing your apparel might seem difficult, but it's an excellent way to set your apparel brand apart.

Increase Custom Products While Reducing Your Supply Chain Time

Offering personalized products might initially seem time-consuming and complicated, but it can be a seamless process. The most common way to achieve this is by offering a base product, then encouraging customers to add customized embellishments.

Posted: 8/2/2017 1:33:42 PM by Global Administrator | with 0 comments

The growing prevalence of online stores is changing the way customers approach shopping experiences. Many are turning toward the internet for their retail needs, while others are finding new ways to combine in-store experiences with online offerings to get the best of both worlds. Understanding your place in the new retail landscape will help you cater to your customers, wherever they are.

The Shift Toward Online Shopping

The popularity of online shopping is on the rise . According to the National Retail Federation, while retail sales as a whole are expected to increase up to 4.2 percent in 2017, online retail will grow as much as 12 percent. Online shopping is the biggest driver in retail growth, giving businesses a compelling reason to offer their wares online. Buying online gives consumers access to more options and makes comparison shopping faster than ever. From big-box behemoths to small niche entrepreneurs, everyone is finding a place in the online landscape.

Posted: 7/27/2017 2:21:36 PM by Global Administrator | with 0 comments

The Apparel Logistics Group's (TALG) team members serve on the board for the Center for Logistics Education and Research at the University of North Texas (UNT ). The university is a top leader in industry education, and this partnership serves to help advance those seeking logistics careers at a critical time.

Preparing Professionals for the Labor Shortage

The logistics industry is facing a major labor shortage in the years to come. A whopping 79 percent of third-party logistics (3PL) providers report that they're unprepared to face the pending shortage of workers. In addition to pushing new recruitment strategies, companies report that they are investigating tech-based solutions for their shortages. Advancements such as drone deliveries and automated trucks may help meet shortages in fresh new ways.

Posted: 7/12/2017 2:00:33 PM by Global Administrator | with 0 comments

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