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In the modern world, difference is celebrated. Businesses are learning to think of their customers not as a single consumer base but as a collection of individuals, each with his or her own tastes and preferences. Part of this shift has seen clothing retailers moving from offering the same apparel items in a variety of sizes to more personalized apparel. Discover the benefits that personalizing your apparel through embroidery and other customization techniques can bring.

Increase Brand Awareness for Corporate Clients

Brand awareness is important for businesses across all sectors. Purchasing personalized apparel is a fantastic way for businesses to increase their visibility in the community. Businesses can purchase personalized apparel for their employees to wear on the job. A shirt with an embroidered logo, for example, will always stand out more than one that's perfectly plain. Therefore, personalized clothes are more likely to make an impression on customers.

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Posted: 1/17/2018 5:06:29 PM by Global Administrator | with 0 comments


Loyal customers are your business's most important assets. According to Harvard Business Review, when customers feel emotionally connected to your brand they shop with you time and time again, making them 50 percent more valuable to you than casual shoppers. Fashion businesses inspire an emotional connection in more women than any other firm. Only electronics and shoe manufacturers inspire more passion in men. As an apparel brand, you're uniquely positioned to inspire loyalty in your customer base. Discover how a quality third-party logistics (3PL) provider can help you retain casual consumers and convert them into loyal brand advocates.

3PL Providers Can Provide a Personal Touch

Personalization is the latest buzzword in the consumer world. Modern shoppers want to be more than just a number on your bottom line. They celebrate their individuality and they want you to recognize it too. 3PL providers can help you provide that personal touch that consumers love.

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Posted: 1/10/2018 2:33:20 PM by Global Administrator | with 0 comments


Not all third-party logistics (3PL) providers are created equally. Some are skilled in business-to-business (B2B) distribution; others know how to handle business-to-consumer (B2C) transactions. The very best are equally comfortable with both. Here's why you should choose one of these flexible 3PLs for your business.

It Helps You Respond to Changing Shopping Habits

In the not-so-distant past, consumers would never dream of buying clothes without feeling the fabric, trying them on, or admiring the fit in a brick-and-mortar store. However, the times are changing, and 40 percent of global shoppers now say they prefer buying clothes online . A further 52 percent of shoppers say they prefer researching purchases online.

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Posted: 1/3/2018 4:54:53 PM by Global Administrator | with 0 comments


We live in an imperfect world, but that doesn't mean perfection is unattainable. In fact, striving for perfection helps you deliver what your customers deserve. With the rise of online shopping, shipping is one area where perfection breeds success.

How Do You Ship the Perfect Apparel Order?

When you're striving for perfect orders, what are you striving for? The order should contain the right items in the quantities, sizes, prints, and colors your customer ordered.

Orders should also be delivered in a timely fashion. If your website states expected delivery times for consumers, then the order must arrive within them. When shipping to retailers, deliveries should arrive quickly enough so there's always stock on the floor. If you promise delivery within a certain timeframe to your B2B clients, goods shouldn't arrive later.

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Posted: 12/13/2017 3:35:45 PM by Global Administrator | with 0 comments


We live in the age of fast fashion, a time where garments move from the catwalk to the hands of consumers quickly. Fashionistas love wearing the latest trends, but those trends soon undergo replacement when the next big thing comes along. Modern consumers buy 400 percent more clothing than they did 30 years ago. Fast fashion typically brings greater production costs to apparel firms, but they must play the game or risk being left behind.

How Fast Fashion Increases Apparel Company Production Costs

Fast fashion means apparel brands must produce more new clothes more often. It's common for labels to release new clothes every week or even more often. That means more raw materials and more labor to turn them into garments for the waiting style-conscious masses. It's not hard to see then how fast fashion means increased production costs for clothing brands.

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Posted: 12/6/2017 3:57:05 PM by Global Administrator | with 0 comments


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